Working under contract with RocketAir, I was the Lead Designer and Creative Director of a branding project for a new company built out of the merging of two Latin America fintech institutions. We were a small but mighty team responsible for strategy, naming, brand exploration, guidelines, and a marketing site as the initial brand expression. Inspired by the narrative of two companies joining together to create something new we created a logo of a singular shape emerging from two halves with the circle existing as a lens to highlight the aspirational benefits of working with Tangelo to transform your small business.
