While working with Alchemy in 2022 I was the lead designer and creative director for the 100+ page marketing website built entirely on Webflow. After working closely with HelloHello to explore the initial look and feel we took the project in-house and expanded it across the whole site. As the only designer working on Web in our team of four, I was responsible for not only creating new styles to match the great work the agency had done including illustration, interaction and iconography, but also creating the rules by which future pages would rely upon to ensure consistency and brand integrity.